NEW YORK, June 30, 2016 — Everplans, an online estate and legacy planning platform that guides people through creating, storing, and securely sharing all of the important plans and information their family would need in one place, announced today it has secured $6.4 million in Series A funding. Investors include Transamerica Ventures, the corporate venture arm of Transamerica and Aegon, and RGAx, a subsidiary of Reinsurance Group of America, Incorporated (NYSE: RGA). The round was led by NYC-based venture fund Mousse Partners.
The Series A funding provides continued momentum to Everplans. In May 2015, the company announced the launch of Everplans Professional, an enterprise version of their platform, which enables financial advisors, insurance agents, and estate planning attorneys to offer Everplans accounts directly to clients and to collaborate with them on the creation of their plans. More than 100 firms are currently offering Everplans to clients. All Everplans users also gain access to a rich content library; thousands of articles, resources, and checklists are provided to guide and motivate users step-by-step through the planning process.
“Hundreds of thousands of people visit our site each month. Through our retail and enterprise platforms tens of thousands of plans have been created by people who understand the importance of getting financial assets, estate planning, household information, and legacy wishes organized and the positive impact it will have on their families,” said Everplans co-Founder and co-CEO Abby Schneiderman. “Our mission is to help everyone become a hero to his or her family by creating and sharing this kind of plan. We are thrilled to be working with this group of investors who can help us further our mission by getting Everplans into the hands of millions of people and their trusted advisors.”
Moving forward, the company plans to grow its team and continue developing innovative products while eying expansion of its professional platform into the insurance, human resources, and health care industries.
“The addition of Everplans will help advance Transamerica’s mission: to help people achieve a lifetime of financial security, and extend our ability to serve customers with a more consistent, full-life offering via our vast network,” said David Macmillan, Chief Marketing Officer, Transamerica. “We are excited to invest in and partner with Everplans, and we look forward to more announcements in the coming year as we bring our collaborative work to market.”
“Preparing for the unexpected is a major responsibility – and one that is often put off until it is too late,” said Tim Rozar, CEO of RGAx. “We want to make it easier for the millions of underinsured U.S. households to meet their financial responsibilities, but we realize that insurance protection is only part of the solution. The team at Everplans has developed a suite of content and product services that also make it easy for individuals to organize their digital lives and leave behind a legacy to be proud of. We are excited to partner with Everplans to provide financial security and peace of mind for millions of families.”
Everplans is the leading online planning and organization platform that helps people create, store, and securely share all of the important plans and information their family will need in the future. Through a combination of original content, a personalized guidance engine, an intuitively organized digital vault, and an enterprise platform for professionals, Everplans helps people create an estate plan that aggregates financial, health, personal, digital, and legacy information in one simple and accessible place. The company was founded by Adam Seifer and Abby Schneiderman, entrepreneurs with a passion for helping people and a proven track record of creating successful online communities. For more information, please visit www.everplans.com.
ABOUT TRANSAMERICA VENTURES
Transamerica Ventures is the global venture arm of leading life insurance and asset management companies Transamerica and Aegon. Launched in early 2014 to help Transamerica and Aegon leverage innovation through a dedicated investment fund, Transamerica Ventures invests in startups developing technologies in the insurtech, fintech and enterprise software sectors and has offices in New York City and The Hague, The Netherlands. For more information, please visit www.transamericaventures.com.
RGAx is the innovation accelerator within Reinsurance Group of America, Incorporated (RGA). A FORTUNE 500 company, RGA is among the leading global providers of life reinsurance and financial solutions, with approximately $3.1 trillion of life reinsurance in force and assets of $52.2 billion as of March 31, 2016. Founded in 1973, RGA today is recognized for its deep technical expertise in risk and capital management, innovative solutions, and commitment to serving its clients. With headquarters in St. Louis, Missouri and operations in 26 countries, RGA delivers expert solutions in individual life reinsurance, individual living benefits reinsurance, group reinsurance, health reinsurance, facultative underwriting, product development, and financial solutions. To learn more about RGA please visit www.rgare.com and for more information about RGAx visit www.rgax.com.